Jun
22
2018

Please don’t pinch me!

At this time of the winter season it has lost its allure for a majority of the population. One technique for surviving these last days is looking ahead and making plans for spring. Will you be putting in a garden or maybe riding your bicycle again?
Saint Patrick’s Day is a special day for wearing green and the taste of cabbage and corned beef. The holiday is also time for a parade with many all across the country and around the world to choose. Atlantic City Saint Patrick’s Day Parade will be Saturday March 15th 2014 at 1:00 PM. The parade travels along world famous Atlantic City Boardwalk with 2014 Grand Marshal Frank Ferry and Tom Flynn. It is planned a festival of color, fun and music with bagpipes, local high school marching bands, string bands, Irish step dancers and floats. The route starts at Revel Casino terminating at Albany Avenue.
In 1986 the owner of Circle Tavern, Al McMahon organized Atlantic City’s first Saint Patrick’s Day Parade. Supported by several tavern owners, the Irish Cultural Society, and the Friendly Sons of St. Patrick joined in the parade. At first it had 1,000 participants attended by 35,000 people.
Saint Patrick’s Day is a cultural and religious holiday celebrated on March 17th, named after the patron saint of Ireland, Saint Patrick (AD 385-461). The holiday is celebrated around the world but a public holiday in Ireland, Newfoundland, Labrador and Montserrat. Green ribbons and shamrocks were worn to celebrate Saint Patrick’s Day since the 17th century. A three-leaved shamrock symbolized the Holy Trinity for pagan Irish.
Atlantic City is on 8.1-mile long Absecon Island, population of 39,558. Incorporating in 1854 the city is amid those of Ventnor, Margate and southwest Longport. It is 127 miles south of New York City and 62 miles southwest of Philadelphia Pennsylvania. With landfall of Hurricane Sandy in October 2012 the city came into news.
Atlantic City Boardwalk is the key element tying together community attractions of the seaside resort. National Geographic has called it the grandfather of boardwalks. The 10 feet wide boardwalk was dedicated in 1870 at a cost of $5,000.
The 1889 hurricane destroyed the boardwalk with its replacement 24 feet wide, 4 miles long and 10-foot high railings on each side. Further refinements in coming years improved its aesthetic and structural integrity. Currently the boardwalk begins north at Absecon Inlet, running along the beach in a southwest direction four miles to the city limit. It then stretches 1.5 miles into Ventnor City.
Atlantic City is a 400 miles drive from Rochester NY with a 6.5 hour drive. Drive east on I-90 at Syracuse take US 81 south to Scranton PA, then US 476 south to US 76 into downtown Philadelphia. Then take Atlantic City Expressway into Atlantic City.
If you are looking for a new parade this year why not celebrate the holiday and visit Atlantic City?

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Jun
22
2018

Advertising Inflatables Can Be A Great Marketing Tool

If you are into business, you should know that you cannot survive the market without marketing your products and services. These days nothing really sells without proper marketing. If your target customers are not aware of your products and services, they will never know of their existence; hence, won’t bother to buy them. But, given the tight marketing budgets that businesses mostly have, opting for advertising inflatables can be a great way to publicize your products and services at cheap and affordable rates.
Inflatable ads can get you success across various business areas. It does not really matter if you have a B2B or B2C business, or whether you want to market your products and services, advertising inflatables can be a useful choice for you. This type of advertising has achieved success across all businesses, from hardware catering services to suppliers, and office renovators and car dealers. No matter what line of business you are in, publicizing with inflatables can do a great job at marketing your business.
Advertising through inflatables have several options to choose from, depending on your unique requirements and kind of promotion that you want. You can choose between tents, golf packages, rooftop balloons, inflatable costumes, giant inflatables, etc.
You can also order for customized inflatable ads, which sets you quite apart from the crowd. After all, the more creative you are, the more attention you are likely to grab.
With advertising inflatables you can send the message that you want, across to your target audience or invite them for a particular event or simply market your products and services through attractive inflatable ads. And the best part is that you can do all these without having to pay much. So, if you are a small company you can easily afford to publicize your budding brand by the means of this type of advertisement. Doing so can help you save you quite a lot of money that you can use in some other aspect of your business, helping it become more and more prosperous.
However, having told you that inflatable ads are a great way of marketing your business, you need to understand that you have to design your ads in a way, so that they do not get lost amidst the other ads. This means its design has to be pleasantly different. Try to use your colors intelligently, so that grabbing eyeballs is easy.
Once you are done with designing your ad, the next important step is to place it at the right places. You should place it tactfully, so that it more people see it. Place them in crowded places like shopping malls, parks, business events, trade fairs, etc., and also make sure that over shadows by other ads. So, your job does not end with getting an attractive ad made by finding out a strategic place for its placement.
Advertising inflatables are one of the most effective of all outdoor advertisement tools. Get hold of a service provider, who can make great ads and then you make the best use of them.

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Jun
22
2018

Changes in Ad Spending to Alter Television Landscape

Way back in 2012, headlines were made when for the first time, digital ad spending surpassed print forever. Now, not more than a year later, Financial Times is reporting that Televisions reign on ad spending is forecasted to end. Group M, a WPP agency, is predicting that for the first time in more than three decades, television spending will decrease next year. Television accounted for 40.2 per cent of global ad spending this year but by 2016 it is estimated that Television spending will have fallen to 39.3 per cent. Digital and mobile spending predictably has been increasing steadily year over year, but up until now it has been largely just siphoning money out of print, while television has continued to grow.
The question is how the scales tipping will affect the industry on the whole? Will television remain as its own spending category or will digital and television merge as a medium? It all depends on how advertisers react to changes in consumer behavior and advancements in technology which is making it easier to deliver high bandwidth content to more devices and platforms. It is difficult to imagine that a whole new ad model won’t be necessary, especially if à la carte programming options are realized for the consumer. Advertising isn’t what it used to be, the audiences are more fragmented than ever before, but the opportunities to reach them are growing, if you know where to find them.

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